Yesterday we launched our second game: Khet 2.0 on Steam. As is usual with a Steam launch, we get a ton of requests (a couple dozen a day, probably) emailed to us for free “Review” copies for press.
I often had a sense that some of these people were maybe not legit, but life is busy so who has the time to really look into it? Well, my curiosity finally got the better of me. When a handful of requests in a row all seemed suspicious, I decided to compare the “from” email address to what was on YouTube and I sent a response to the real youtuber’s address. He confirmed that he was being impersonated.
Part of why I didn’t look into this before is that I figured the worst that could happen is some pirate (who probably wasn’t going to buy my game) would get my game for free. Turns out though, it’s a little more nefarious. Other devs have tracked these keys down to G2A* which is basically a market for illegally reselling keys**. So now people are taking keys for free and selling them to real gamers who are willing to pay money for your game. Developer makes a game… gamer pays for game… thief gets the money (and G2A gets a cut).
Therefore, if you don’t check into people at all before sending keys you’ll probably lose a few sales (not a huge deal) but you’ll be giving money to both the sketchy G2A as well as encouraging the theft to go on which takes money from away from other devs (and many of those devs can’t afford to lose a few sales).
Developer makes a game… gamer pays for game… thief gets the money (and G2A gets a cut).
Fortunately, once aware of the scam, this is super-easy to fix.
- Are you a gamer? Don’t buy from G2A.
- Are you a dev? Don’t “reply” to send the keys via email… instead go to the youtube page of the person and send it in a YouTube message (or to their listed email address).
- Are you a YouTuber? Add you email address to your about page (youtube protects it from spambots) and be prepared to get some keys in your YouTube messages instead of email sometimes. Sorry for any inconvenience (I know inboxes can be a mess)!
- Do you care? Spread the word. If gamers stop accidentally buying stolen keys & devs mainly send the keys out via YouTube, the thieves will move on to easier targets than indie games.
Boom, solved. It just takes a small process fix to avoid the issue entirely. Gamers are not your enemies. YouTubers are not your enemies. You don’t have to start being tightfisted with keys or anything like that. We just gave away over 100 games via @IndieGamerChick about a week ago for #GamesMatter and that went great!
Anywho… sorry for the slightly negative post. We love gamers! We love game devs! We love YouTubers & Let’s Players (and give them full permission to monetize videos about our games)!
Now back to regularly scheduled gaming! 😀
*: Disclosure: I know the author of the Polygon post in real life.
**: This statement has not been evaluated by the FDA. G2A claims it is legitimate because you could have an unredeemed Steam key for some legit reason (maybe if it was a gift?) but it is a widely held belief that most keys on there are either taken from bundles (which is against the terms of service of most bundles & of Steam), soaked up from contests, or stolen in the fashion described in this article.